ELLE FERGUSON - ELLE EFFECT

WHY ELLE IS LOOKING FOR INVESTMENT TO TAKE HER BRAND OVERSEAS

Elle Ferguson, founder of beauty brand Elle Effect, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth. 

You’ll learn: 

  • Why Elle reviews her numbers weekly, and how this informs her decision making 

  • Why she’s separated the Elle Effect and Elle Ferguson businesses and brands

  • The 3 secret ingredients she uses to create a killer campaign 

  • Why she postponed a set of product launches multiple times 

  • How she manages to continuously create new, exciting and inspiring content at scale 

We hope you enjoyed this conversation – for more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com 

THE BITS YOU DON’T WANT TO MISS

“I’m now looking to take on investment to help me scale the business overseas.”
— On why Elle is no longer planning on bootstrapping her business.
“With a digital platform there are a lot of numbers and strategies that sit behind it. It’s not as glamorous as it looks.”
— How Elle stays close to the numbers at all times.
“We shifted our whole tone of voice and messaging to speak to the community about feeling confident.”
— How Elle has created a strong community around a message of empowerment.

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