JULIE HIRSCH & NICOLE LAMOND - ELOMENTS TEA

ON SPENDING TWO YEARS DEVELOPING A TRULY INNOVATIVE MANUFACTURING TECHNIQUE  

Julie & Nicole, co-founders of the world’s first fair trade, naturally-enriched vitamin tea brand Eloments, share insights into how they spent two years developing a patent-pending manufacturing technique, the moment they landed a huge distribution deal with Woolworths, and how they were able to embed ethical practices into their business model from the beginning. 

We covered:  

  • How to build ethical practices into your business model from the get-go 

  • The unique challenges and opportunities that come from being a fair-trade certified business  

  • How to view every decision you make as an opportunity to have impact  

  • What to look out for when choosing the right manufacturing partners 

  • Landing a huge distribution deal with Woolworths 

  • The process of raising $1.2 million in capital, and how to choose investors who also align with your values 

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THE BITS YOU DON’T WANT TO MISS

“We’re not technical people but I thought...we can go to the moon, surely we can put vitamins in a teabag.”
— On their two-year manufacturing R&D process.
“There are so many opportunities for businesses to increase their impact without forgoing profit.”
— On building an ethical, fair trade business with impact.
“We raised $1 million. And it was from an investor who aligned with our values.”
— On not just finding any money, but the right money.

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