LUCY FEAGINS - THE DESIGN FILES
ON WHY LUCY WILL NEVER SELL THE DESIGN FILES
Back in 2008, Lucy Feagins established one of Australia’s OG blogs – The Design Files. Within 18 months she managed to grow the content platform to become the most popular design blog in the country.
With a core focus on featuring real homes and architecture, a passion for creating original, high quality content and a love of story-telling, The Design Files has become the go-to destination to feast your eyes on the most swoon-worthy of homes.
We spoke about:
How to produce content that’s both creative and on-brand, and commercial
How TDF continues to innovate in the content creation space
Why Lucy believes that not being an expert in design has been important in building her own audience
The relationship between Lucy’s personal brand and TDF brand, and the tactical things she does to insert herself in a way that feels authentic to her
How TDF has diversified their income streams over time, and the new way Lucy is considering monetising her audience
How TDF operates, allowing them to push out high-quality content at scale
How Lucy built a content machine with a close-knit small team of only six staff
Why ultimately selling TDF is not Lucy’s ultimate end-goal
We hope you enjoyed this conversation – for more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com
THE BITS YOU DON’T WANT TO MISS
“People don’t want what they haven’t seen before. In order to remain innovative, we profile undiscovered and emerging talent.”
“Slow and steady wins the race.”
“It’s important for a media brand to have a face, so people can connect.”
Learn more:
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Discover The Design Files
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