We're Caitlin and Anna, two halves of the lady-brains head office. This is why we (like to think) we work bloody well together, and why you might like to hang with us:
Caitlin: Strategic and considered. A natural puzzle-maker. Intuitive and has an iconic gut instinct. She's inquisitive, with an uncanny ability to see the full picture and look into the future (clairvoyant? Perhaps). Visually creative, with a great eye for good design. Purpose-led and deets-focused, propelled by loyalty and integrity. In short: a legend.
Anna: A hustler and a quick-witted creative. She's an opportunist, a go-getter. Anna has this inimitable can-do attitude, always looking to push the business to its best limits. Notoriously optimistic, Anna's energy is the beating heart of LB. She's a natural public speaker, adores hosting the podcast and will never tire of meeting new biz-owners walking a similar path. Put simply: a yes woman.
As a duo: We’ve been friends for over 20 years and have mutual banter, the foundation of any great relationship. It gives our pod its distinct, unique dynamic. While some of our strengths overlap (we both come from brand backgrounds and have our own strong views on creativity), we complement each other in other ways. Caitlin is very considered and strategic, while Anna moves with tenacity and pace. It gets a bit yin-yang-ish at times with our demeanours balancing each other out. It's something we've found (and you will, soon, too) a lot of businesses have in common for diverse decision-making and success.
CAITLIN JUDD
An astute strategist, Caitlin reboots hearty and change-making brands with the female individuals behind them. One half of lady-brains, she's got a big preoccupation with the intersection of a) purpose and b) profit. For Caitlin, all instincts point to empowering women, having mentored and nurtured multiple founders to create multimillion-dollar businesses. Her trajectory started by nabbing a degree in Business (Marketing), media & Comms AND Sociology from Monash University. Testament to her ability to *really* understand a lady-brain, Caitlin also holds a profesh certificate in Positive Psychology from the University of Melbourne's Graduate School of Education. And her vast spectrum of perspective definitely comes from time spent studying and working in Miami, Florida.
ANNA MACKENZIE
With a double degree in Arts/Commerce under her belt, Anna locked-down her first gig for fashion retailer UNIQLO, taking her from stints in Singapore to jaunts in Japan. Next came the dream pursuit at Mecca (Australia's largest beauty retailer, but you already knew that). Anna spearheaded cutting-edge Concept Development projects and mined the globe for the most magnificent innovations in retail, spending a lot of time balancing bagels and beauty businesses in the Big Apple. No biggie. Being cocooned by clever females and finding a real zeal for watching them succeed in business, Anna developed a voracious appetite for helping those 'on the cusp' of a great business. This is where lady-brains manifested, existing as a far-reaching network of individuals building their Next Big Thing.
That's us done. Now it's your turn. We're here to be the ones who listen, connect and ensure you don't let that 'eventually' or 'one day' thing sit in the ideas incubator forever.