GRACE & BIANCA MAZUR - THERMOMIX AUSTRALIA
ON WORKING FOR A DECADE AS A MOTHER-DAUGHTER DUO
Grace and Bianca are the mother daughter duo behind the Australian & New Zealand arm of Thermomix. In this episode, Grace shares the story of discovering Thermomix in Poland, before lugging one all the way back to Perth, before spending the following year trying to secure its exclusive distribution rights for Australia.
You’ll learn:
How Grace spent 12 months securing the Aus & NZ licensing deal from German parent company, Vorwerk
How they started the brand from their family home; holding all cooking demos in the kitchen, and meetings in the lounge room
How the word spread rapidly throughout Perth in the early days, and the team’s top tips for generating word of mouth
How Grace and Bianca use DISC profiling to understand their strengths, as well as their blind spots
What it’s like to work together as a mother-daughter duo
How they’ve been able to create over 70,000 recipes
Why they’ve recently expanded their sales model from consultant-driven to e-commerce
How they’ve built the brand into a household name, employing over 200 staff and 3000 contractors across Australia and NZ
We hope you enjoyed this conversation – for more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com
THE BITS YOU DON’T WANT TO MISS
“It’s not about perfection. It’s about aiming towards it. ”
“I loved cooking. I grew up on a farm, so I always loved cooking and I could see how you could [use Thermomix] to go back to basics, and cook anything from scratch. I really loved that aspect of it, but I could also see the business opportunity. ”
“ I still remember back when we converted our family home into the office. The living room was where we had meetings. The kitchen was where we were cooking recipes. It was this real community that was created. [The consultants] then felt like they wanted to be part of and share the experience. ”
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